Analysis of website by Dimitar Zlatarev

The selection of content is very rich in terms of articles as it combines a whole lot of different topics for the audience to read on from new tech releases to tips and tricks on photography to interviews with professionals in the industry.

The target audience for the website is very niche, it is for people who are experiencing some sort of interest in the photography and film industry and want to learn new techniques, tips and tricks from professionals as well as read on any new tech releases.

The words used in the articles written are fairly simple without too much complicated terminology so everyone from beginners to professionals could understand what its being said and learn from them.


The construction of content is fairly simple for the Fstoppers website.

The captions and photographs are very carefully selected and written as the main purpose is to grab the audience's attention by choosing a combination of interesting photos + titles that are captivating enough to make you want to click for more.

The anchorage such as captions can be seen attached to each article and this is to give an idea to the audience of what the article will be about and if its worth for them to click or not.

Some of the codes and conventions such as the linguistic, visual and symbolic elements are present all over the website for example the social media icons symbolise how the audience can share articles with friends on social media such as facebook or twitter. There are also codes such as Privacy Policies and Terms and Conditions for the audience to read through to get familiar with the website's rules.